House of Music

Becky G has made a significant mark in the music industry with her latest album, “Encuentros,” released on October 10, 2024. This album is her fourth Spanish-language studio project and showcases her deepening connection with regional Mexican music, a style she began to explore more fully in her previous album, “Esquinas.”

“Encuentros,” which translates to “Encounters,” consists of 16 tracks and features collaborations with artists like Óscar Maydon and Delilah. The lead single, “Mercedes,”was released earlier in April 2024, followed by the second single, “Como Diablos,” in August. The album’s total runtime is approximately 49 minutes, blending traditional sounds with modern influences, reflecting Becky G’s artistic evolution and personal experiences.

In “Encuentros,” Becky G delves into a variety of emotions—grief, anger, sadness, and joy—creating a narrative that resonates with listeners on multiple levels. She emphasizes the importance of authenticity in her music, stating that her exploration of regional Mexican genres is not just a trend but a genuine passion. Tracks like “Desierto,” characterized by ranchera elements, evoke nostalgia for the music she grew up listening to.Becky G describes the creative process as deeply personal and transformative. She notes that while some songs maintain traditional roots, others incorporate modern twists that reflect her diverse musical background. For instance, the collaboration with Delilah in the song “Todo” aims to capture an intimate atmosphere reminiscent of storytelling through song.

Accompanying the album’s release are visually rich music videos that enhance the storytelling aspect of her songs. Becky G aims to create a narrative that connects her audience to her cultural roots and personal journey. The video for “Otro Capítulo,” another key track from the album, exemplifies this approach by showcasing elements from her life in Los Angeles.

Looking ahead, Becky G is already contemplating her next project. She expressed excitement about continuing to explore new concepts and sounds, hinting that future works may also begin with the letter “E,” maintaining a thematic continuity in her discography. With “Encuentros,” Becky G solidifies her role as a prominent figure in regional Mexican music while continuing to innovate and connect with fans worldwide. This album not only marks a new chapter in her career but also serves as a testament to her growth as an artist and storyteller.

Check out the new music video down below of “Otto Capítulo” and stream the album via Spotify.