House of Music

Doja Cat has released a new single titled “Attention” along with an accompanying music video. The song features rap verses and a haunting melody, and the music video puts an eerie twist on fame. The song marks Doja Cat’s first proper solo release of the year, and just her second overall after appearing on SZA’s “Kill Bill” remix. It is expected to be part of her upcoming album, which she has said will lean more into hip-hop and rap.

The release of “Attention” was preceded by a teaser video on social media, which showed Doja Cat strutting through a crowd of screaming concert-goers and paparazzi. The song’s cover art features a bloody, upside-down letter “A,” which Doja Cat has called a “placeholder”. The release of “Attention” comes after weeks of teasing from the artist about her new album.